Task: Design a visual identity, menu, and storefront for "Choyce", a restaurant concept that offers a variety of international foods that customers can use to build their own meals.
Solution: Choyce's aesthetic is both natural and international. The logo is a simple globe, which references the restaurant's wide variety of foods from around the world. Unique typefaces and the use of recycled brown paper convey the sense that Choyce serves fresh, all-natural foods in a friendly, contemporary setting.